Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to transform a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little ordinary. He knows his classic recipe is mouthwatering, but he's desiring something more. He wants to stand out in a world of sandwiches. That's where th